Craigslist

A purpose-driven rebranding of the infamous hyper-link website Craigslist, to
push the boundaries of their former identity and better showcase the site’s unique qualities and functionality. Illustration-forward and personable, this rebrand brings humanity back into the picture and demonstrates the website’s convenience and versatility. Combined brand messaging and UI encourage collaboration and connection at the core of all interactions - meant to bridge people and opportunities in the smallest of niches. Craigslist reenters the chat as an ‘opportunity engine’ - fit for all needs.